Competitive Intelligence

Track competitors’ sending patterns to differentiate your program

With inboxes more congested than ever, recipients are more selective with the content they choose to interact with. To get your recipients to open and engage with your email, you must find ways to stand out from your competitors. Everest gives you visibility into what your competitors are doing so you can adjust your campaigns to stand out. Track your competitors’ sending volume and message patterns to determine their highest and lowest performing days and popular times to send. Get insights into what domains and subdomains your competitors are using to send different types of email campaigns and filter their sending patterns for each one. With send time visibility, you can ensure your messages stand out from other senders and engage more people.

Identify challenge areas for other senders and benchmark your program against the broader market.

Everest gives you insights into your competition’s list hygiene practices. You’ll get valuable information about the volume of spam traps your competitors are hitting with a breakout of pristine, recycled, and typo traps and subject line granularity. Use these insights to spot issues in their list acquisition and management practices that may be damaging their reputation. You can also view your competitors’ authentication records and full blocklist history. Everest gives you the competitive intelligence you need to compare your program to the broader market and make actionable decisions to stand out from your competitors.