[Data In Sight] Mass-Modification: Expert hacks to make the most of your Salesforce data

Data moves and changes constantly. Amid imports, new campaigns, account changes, and more, it can feel almost impossible to keep data updated and accurate—especially when users have to modify records one by one.

The answer? Mass modification. With the right strategy, CRM users can quickly bulk-update data in various scenarios and uncover valuable customer insights.

To learn more, watch this on-demand recording of Data In Sight. Validity’s in-house data experts Alex Korpita and Certified Salesforce Administrator Olivia Hinkle revealed expert hacks to stay one step ahead of data changes and modifications.

As part of this quick, 35-minute session, you’ll learn:

• Why mass-modification is a must in today’s sales and marketing climate
• How to use formulas to keep your data standardized
• Common use cases that require mass-modification
• How to use DemandTools V (including a live walkthrough!) to execute different data updates/modifications in a real-life campaign scenario