The industry’s longest standing contact verification solution providing secure, scalable email validation.
DemandTools is the most versatile and secure data management platform for cleaning and maintaining CRM data in less time.
Everest is the email deliverability platform that provides crucial insights and guidance so you can reach more subscriber inboxes.
The Everest Elements edition provides the core tools and insights you need to drive more ROI from your email campaigns.
GridBuddy Connect is the data productivity platform that combines your data into an editable, spreadsheet-simple view so your team can get all of their insights in one place and engage confidently using the right data.
MailCharts empowers ecommerce marketers with industry insights and inspiration to create more engaging, evidence-based email and SMS campaigns.
Sender Certification â„¢ is the deliverability insurance policy that decodes the top challenges for you, resulting in millions more emails in the inbox. In fact, our customers get 27 million more emails to the inbox per year, on average.
Sender Domain Monitoring mitigates the damage damage to your brand, customer trust, and sending reputation by detecting unauthorized outbound emails in real time, so you can end threats compromising your email channel.
Take the guesswork out of email marketing. Validity provides complete visibility into email marketing metrics, improves deliverability, and helps you get more from your email program.
Simplify data management with solutions that improve data quality and increase CRM adoption.
Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real time
Keep marketing campaigns and sales teams running smoothly with accurate data to increase engagement and productivity. When you can trust your data, you can target, engage, and convert customers more effectively.
In the world of email deliverability, building and maintaining a great IP reputation is critical. A strong IP reputation sets the stage for an email program to achieve high inbox...
As a major airline, Southwest relies on email as one of its channels to engage with current and prospective Customers.
Check out our session from the 2022 GURU conference, and hear Guy Hanson discuss why email deliverability has become more difficult to guarantee and how you ...
2024 brought seismic shifts for marketers—new requirements, evolving technologies, and changing subscriber behaviors all reshaped the email landscape. With ...
For a stakeholder who doesn’t spend their day inside a CRM, it can be difficult to see the value of solving this “invisible issue.” Ready to bridge the communication gap?...
Danielle Gallant and Guy Hanson know what works in email—and know the road to your next killer campaign is getting tougher by the day. To find out how to give your subscribers what they really want, listen in as they interview email experts across the world.
Access curated resources and support for all Validity products in one comprehensive location.
The Validity Customer Community is live! Visit this exclusive hub to talk with other community members, share go-to tips, and ask product questions.
For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. The Validity flagship products – DemandTools, BriteVerify, Everest, GridBuddy Connect, and MailCharts – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth.
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Validity Community
January 16, 2025
Table of Contents Why are your emails being blocked? Reason #1: Your emails aren't authenticated Reason #2: You're sending content that looks spammy Reason #3: You're hitting spam traps Reason #4: Your emails are blocked by an ISP Reason #5: You're hitting custom spam filters Reason #6: You're...
December 13, 2024
On the last episode of State of Email Live, I had the opportunity to sit down with three incredible minds...
December 11, 2024
How chaotic will Apple Mail Categorization be?  That’s the question on many marketers’ minds following Apple’s iOS 18.2 announcement and the introduction of...
December 10, 2024
A highlight of the UK marketing calendar is the DMA Awards, hosted by the Data & Marketing Association each December. It’s a glittering...
December 6, 2024
Yahoo’s Marcel Becker is always a highly popular guest on Validity’s State of Email Live webinars, and...
December 2, 2024
In the world of email deliverability, building and maintaining a great IP reputation is critical. A strong IP reputation sets the stage for...
November 25, 2024
Get your soup bowls out! We’re going to stir up the alphabet and get to the bottom of the latest BIMI requirements.  Â
November 22, 2024
Holiday email campaigns are vital for boosting engagement and sales. Holidays provide a unique opportunity to connect with customers seeking gifts and promotions. Well-crafted emails...
November 21, 2024
My colleague Julie Stuck recently wrote a fantastic overview of the BIMI protocol changes we’ve seen over the...
November 14, 2024
Recently, I had the chance to visit the Statue of Liberty during a trip to NYC. Our guide, Jay—or Jacinto, as he introduced...
