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Email Deliverability

Email Experts Round Table Review: 2024’s Impact and 2025’s Potential

On the last episode of State of Email Live, I had the opportunity to sit down with three incredible minds in the email space: Validity partners Tom Corbett of Iterable, Massimiliano Chiucchiù of Mapp Digital, and Ian Reeves of Flourish. We had a lively discussion about this ever-changing industry,...

By Guy Hanson (VP, Customer Engagement)

Coming to Terms with Tabs: Why Apple Mail Categorization is a Good Thing

How chaotic will Apple Mail Categorization be? That’s the question on many marketers’ minds following Apple’s iOS 18.2 announcement and the introduction of...

December 10, 2024

DMA Awards 2024: Gold Medal Email Performance

A highlight of the UK marketing calendar is the DMA Awards, hosted by the Data & Marketing Association each December. It’s a glittering...

December 6, 2024

Yahoo’s Take on Key Email Developments in 2024

Yahoo’s Marcel Becker is always a highly popular guest on Validity’s State of Email Live webinars, and...

December 2, 2024

Do IP Warmup Services Really Work?

In the world of email deliverability, building and maintaining a great IP reputation is critical. A strong IP reputation sets the stage for...

November 25, 2024

The Alphabet Soup of BIMI Requirements: A Guide to VMC, CMC, and Apple Business Connect

Get your soup bowls out! We’re going to stir up the alphabet and get to the bottom of the latest BIMI requirements.  

November 22, 2024

Top Holiday Email Marketing Campaigns of All Time

Holiday email campaigns are vital for boosting engagement and sales. Holidays provide a unique opportunity to connect with customers seeking gifts and promotions. Well-crafted emails...

November 21, 2024

Business Logos in Apple Mail—Now Easy as ABC!

My colleague Julie Stuck recently wrote a fantastic overview of the BIMI protocol changes we’ve seen over the...

November 14, 2024

The Future of AI in Email: Are AI-Generated Emails More Likely to Go to Spam?

Recently, I had the chance to visit the Statue of Liberty during a trip to NYC. Our guide, Jay—or Jacinto, as he introduced...

November 1, 2024

October Email Deliverability News Roundup

Hey, email marketers and enthusiasts! We’re back this month with the top stories, tips, and tricks from the last month in the...

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