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Validity Blog

April 21, 2015

The Importance of a Post-Purchase Review Email

When I’m shopping online, whether it’s for a new book, camera, or a pair of shoes, I rely heavily on customer reviews to help me make any purchasing decision. Many companies overlook the importance of obtaining customer feedback, however, with online retail sales expected to grow continually to $370 billion in 2017 (Forrester Research), a...

By Validity Inc.

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Email List Hygiene

February 9, 2015

6 Reasons to Treat Inactive Subscribers Like Zombies

As consultants for Return Path, we’re occasionally called in when deliverability or ROI has been...

By Validity Inc.

Email Marketing

January 31, 2015

Why is Email Testing important?

Email marketing is a complex business, in no small part because of the email clients themselves. Marketers spend a lot of...

By Validity Marketing Team

Email Marketing

January 15, 2015

Smartwatches and Email: What You Need to Know

Desktop.  Mobile.  Smartwatch?   Roll your eyes if...

By Validity Inc.

Email List Hygiene

January 15, 2015

Email Marketers And The Law Of Diminishing Returns

In economics, the Law of Diminishing Returns states that if one input used in the production of something is continuously increased...

By Validity Marketing Team

Email List Hygiene

December 11, 2014

Avalanche Of Disposable Addresses

by Rozina Hussain, Product Manager Email continues to be the dominant communication tool between organizations and their customers however...

By Adenike Cosgrove

Email Engagement

August 21, 2014

7 Email Reactivation Campaign Insights

Are you trying to engage your inactive subscribers? Are you unsure what a successful reengagement campaign strategy looks like? Here are some insights...

By Validity Inc.

Email List Hygiene

June 24, 2014

Blacklist Basics: The Top Email Blacklists You Need to Know

Return Path recently released our “Ultimate Guide” to blacklists. This guide helps marketers understand the blacklist landscape, their impact and...

By Tonya Mitchell

Email Engagement

June 11, 2014

Improve Customer Service Using Reminder Emails

In today’s competitive business environment you need to take every opportunity to differentiate yourself from your competition and constantly strive to better serve your...

By John Pollard

Email Security and Authentication

April 18, 2014

All About Yahoo’s DMARC Reject Policy

Two weeks ago today, Yahoo became the first major mailbox provider to publish a DMARC policy of reject. For those of you who are...

By Christine Borgia