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10 Tips on How to Identify a Phishing or Spoofing Email

It’s 2013, what can you really do with two dollars? Maybe buy a pack of gum, snag two cheeseburgers off the dollar menu, create and host a phishing scam…wait, what? Yes, it’s true. Two single dollar bills is all it costs for a hacker to create an email pretending to be from your trusted retailer or...

By Validity Inc.

How to Read & Understand DMARC Reports

I remember when I got hold of my first DMARC reports, almost a year ago. Finally, something new and shiny for me to...

February 14, 2013

Build Your DMARC Record in 15 Minutes

Can setting up a DMARC record really be that easy? Absolutely! Remember, it’s only one line of text. Honestly, it’ll probably take you...

November 6, 2012

Google Is Failing Your Perfectly Good DKIM Key (and Why That’s a Good Thing)

If you have noticed your email authentication key for DKIM failing recently, you are not...

October 17, 2012

Asking for Preferences – Yes, You Can Do It Too!

We talk a lot about the importance of gleaning subscriber feedback, providing various choices with your mailstream, and essentially giving the subscriber control over...

September 6, 2012

X-Headers: What They Are and 13 Ideas on Using Them to Measure Email Marketing Performance

Over the past several years I reviewed the deliverability and reputation of many marketers. While every company has their strengths and weaknesses when it...

March 13, 2012

Case Study: IHG Optimizes and Secures Email Channel with Return Path

For the world's largest and most valued brands email is both vital to success and also extremely complex. Take, for example, our client IHG...

October 21, 2011

A Marketer’s Field Guide to Cloudmark Email Filtering

Overview. Most marketers are not familiar with Cloudmark because they don’t host mailboxes nor do they operate under a recognized domain like hotmail.com...

September 20, 2011

Email Deliverability Still Plagues Commercial Email Senders Worldwide: Only 81% of Email Reaches the Inbox

Global Study Reveals Critical Contributing Factors, B2B Issues and New Filtering Applications Impact Inbox Placement New York, NY – September 20, 2011 –

May 13, 2011

How Inactive Addresses Hurt Deliverability plus 3 Tips on What to Do

This article was originally featured on Deliverability.com Inactive subscribers are a liability to anyone who sends email. They hurt deliverability, which in turn reduces...

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