The industry’s longest standing contact verification solution providing secure, scalable email validation.
DemandTools is the most versatile and secure data management platform for cleaning and maintaining CRM data in less time.
DemandTools Elements provides the easiest way to eliminate duplicates without taking your time.
Import, export, and delete Salesforce records using DemandTools, for FREE.
Everest is the email deliverability platform that provides crucial insights and guidance so you can reach more subscriber inboxes.
The Everest Elements edition provides the core tools and insights you need to drive more ROI from your email campaigns.
GridBuddy Connect is the data productivity platform that combines your data into an editable, spreadsheet-simple view so your team can get all of their insights in one place and engage confidently using the right data.
MailCharts empowers ecommerce marketers with industry insights and inspiration to create more engaging, evidence-based email and SMS campaigns.
Sender Certification ™ is the deliverability insurance policy that decodes the top challenges for you, resulting in millions more emails in the inbox. In fact, our customers get 27 million more emails to the inbox per year, on average.
Sender Domain Monitoring mitigates the damage damage to your brand, customer trust, and sending reputation by detecting unauthorized outbound emails in real time, so you can end threats compromising your email channel.
Take the guesswork out of email marketing. Validity provides complete visibility into email marketing metrics, improves deliverability, and helps you get more from your email program.
Simplify data management with solutions that improve data quality and increase CRM adoption.
Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real time
Keep marketing campaigns and sales teams running smoothly with accurate data to increase engagement and productivity. When you can trust your data, you can target, engage, and convert customers more effectively.
My colleague Julie Stuck recently wrote a fantastic overview of the BIMI protocol changes we’ve seen over the past several months. Today, we’ll do a deep dive specifically into Apple...
As a major airline, Southwest relies on email as one of its channels to engage with current and prospective Customers.
Check out our session from the 2022 GURU conference, and hear Guy Hanson discuss why email deliverability has become more difficult to guarantee and how you ...
We’ve pulled together three experts to review the many disruptions to email in 2024 and explain how senders can change these challenges into opportunities.
That’s why we analyzed 264 billion (yes, BILLION) records from over 10,000 CRM organizations using Validity DemandTools to uncover the roadblocks admins are facing. In this cheat sheet, you’ll discover: ...
Danielle Gallant and Guy Hanson know what works in email—and know the road to your next killer campaign is getting tougher by the day. To find out how to give your subscribers what they really want, listen in as they interview email experts across the world.
Access curated resources and support for all Validity products in one comprehensive location.
The Validity Customer Community is live! Visit this exclusive hub to talk with other community members, share go-to tips, and ask product questions.
For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. The Validity flagship products – DemandTools, BriteVerify, Everest, GridBuddy Connect, and MailCharts – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth.
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Validity Community
September 6, 2012
Over the past several years I reviewed the deliverability and reputation of many marketers. While every company has their strengths and weaknesses when it comes to general deliverability best practices, one needed improvement stood out: how to measure campaign performance. The data gathered and interpreted in most cases only tells part of the story and...
March 13, 2012
For the world's largest and most valued brands email is both vital to success and also extremely complex. Take, for example, our client IHG...
October 21, 2011
Overview. Most marketers are not familiar with Cloudmark because they don’t host mailboxes nor do they operate under a recognized domain like hotmail.com...
September 20, 2011
Global Study Reveals Critical Contributing Factors, B2B Issues and New Filtering Applications Impact Inbox Placement New York, NY – September 20, 2011 –
May 13, 2011
This article was originally featured on Deliverability.com Inactive subscribers are a liability to anyone who sends email. They hurt deliverability, which in turn reduces...
May 4, 2011
There were so many questions following this webinar, both Tom Sather and Adam Sutton took some time to answer them in post event blogs....
April 26, 2011
Though never formally standardized, the Precedence: header has been around since the earliest days of internet email. In 1997, RFC 2076 described it as...
August 31, 2010
by J.D. Falk Director of Product Strategy, Receiver Services In spite of the best efforts of anti-spam staff, end users -- the account holders, recipients of...
August 16, 2010
If I had a nickel for every time that someone asked me for tips to get delivered to the inbox at Gmail, I wouldn't...
January 29, 2010
by J.D. Falk Director of Product Strategy, Receiver Services SpamAssassin is, by any measure, the most popular open source spam filtering software. It has won...
