The industry’s longest standing contact verification solution providing secure, scalable email validation.
DemandTools is the most versatile and secure data management platform for cleaning and maintaining CRM data in less time.
DemandTools Elements provides the easiest way to eliminate duplicates without taking your time. 
Import, export, and delete Salesforce records using DemandTools, for FREE.
Everest is the email deliverability platform that provides crucial insights and guidance so you can reach more subscriber inboxes.
The Everest Elements edition provides the core tools and insights you need to drive more ROI from your email campaigns.
GridBuddy Connect is the data productivity platform that combines your data into an editable, spreadsheet-simple view so your team can get all of their insights in one place and engage confidently using the right data.
MailCharts empowers ecommerce marketers with industry insights and inspiration to create more engaging, evidence-based email and SMS campaigns.
Sender Certification â„¢ is the deliverability insurance policy that decodes the top challenges for you, resulting in millions more emails in the inbox. In fact, our customers get 27 million more emails to the inbox per year, on average.
Sender Domain Monitoring mitigates the damage damage to your brand, customer trust, and sending reputation by detecting unauthorized outbound emails in real time, so you can end threats compromising your email channel.
Take the guesswork out of email marketing. Validity provides complete visibility into email marketing metrics, improves deliverability, and helps you get more from your email program.
Simplify data management with solutions that improve data quality and increase CRM adoption.
Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real time
Keep marketing campaigns and sales teams running smoothly with accurate data to increase engagement and productivity. When you can trust your data, you can target, engage, and convert customers more effectively.
My colleague Julie Stuck recently wrote a fantastic overview of the BIMI protocol changes we’ve seen over the past several months.  Today, we’ll do a deep dive specifically into Apple...
As a major airline, Southwest relies on email as one of its channels to engage with current and prospective Customers.
Check out our session from the 2022 GURU conference, and hear Guy Hanson discuss why email deliverability has become more difficult to guarantee and how you ...
We’ve pulled together three experts to review the many disruptions to email in 2024 and explain how senders can change these challenges into opportunities.
That’s why we analyzed 264 billion (yes, BILLION) records from over 10,000 CRM organizations using Validity DemandTools to uncover the roadblocks admins are facing. In this cheat sheet, you’ll discover: ...
Danielle Gallant and Guy Hanson know what works in email—and know the road to your next killer campaign is getting tougher by the day. To find out how to give your subscribers what they really want, listen in as they interview email experts across the world.
Access curated resources and support for all Validity products in one comprehensive location.
The Validity Customer Community is live! Visit this exclusive hub to talk with other community members, share go-to tips, and ask product questions.
For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. The Validity flagship products – DemandTools, BriteVerify, Everest, GridBuddy Connect, and MailCharts – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth.
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Validity Community
May 7, 2024
It’s a question many email marketers ask themselves regularly: “Why does my delivered count end up with fewer subscribers than what was in...
December 14, 2023
Want to obtain and maintain a clean email list? I’ve got two words for you: List validation.   And now, here are...
November 30, 2023
The long-awaited Google purge day is here! By now, you've likely heard the announcement Google made about updating their inactive account policy. Â
September 5, 2023
Maintaining a good sender reputation is difficult.  So many factors contribute to how email providers perceive...
July 27, 2023
We don't need to tell you how much of a positive effect a good email marketing campaign has on a company's bottom line. And...
June 5, 2023
Email segmentation identifies and groups your subscribers based on one or more characteristics, including demographics, behavioral data, location, interests, survey results, and changes...
February 15, 2023
Email marketers face an all-too-common question: Should we spend time reviewing and updating our email lists proactively, or should we focus on...
September 30, 2022
The world of email marketing is ever-changing. But even the most well-oiled digital marketing machine...
September 22, 2022
Have you noticed that your opens or clicks are dropping? Do you have a higher number of unsubscribes or complaints lately? You may have...
September 15, 2022
Spam traps are email addresses with the sole function of identifying and catching, well, spammers. Unfortunately, anyone can fall victim to a...