9 THINGS TO KNOW ABOUT EMAIL
We spun up 9 Things Every Marketer Must Know About Email based on repeated inquiries from marketers for more information on email basics. In this paper, 250ok CEO, Greg Kraios, and Inbox Pros CEO, Chris Arrendale, both long-time members of the Email Experience Council (EEC) and Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG), give you expert perspective on a variety of issues ranging from inbox branding, feedback loops, single opt-in versus double opt-in, permission marketing, email authentication, DMARC, and more.
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