Presented at Demand Gen Summit Spring 2021

In this session, Kate Adams, Senior Vice President of Marketing at Validity, explains why most B2B marketing funnels are broken and provides insights & tactics for how you can fix it.

Watch this on-demand recording to hear Kate’s perspectives (and underlying data) on:
• The B2B customer buying journey and where marketers are missing opportunities
• How to stand out from the crowd and personalize your outreach
• What a successful, modern revenue funnel looks like

Presented at the Chatfunnels Demand Gen Summit, this is a must-watch for any marketing and sales leader who wants to learn more about optimizing their revenue funnel and advancing their career. For a copy of the presentation deck, please click here!