Data is the backbone of any successful business.
But managing it gets expensive. As new records enter the CRM, data becomes inconsistent and duplicated—which drives up storage costs, spoils sales and marketing outreach, and burns customer relationships.
Validity DemandTools gives CRM users and stakeholders a better alternative to data drama.
To explore these challenges, we partnered with Hobson & Company to conduct 12 in-depth interviews with current DemandTools customers.
Look inside for details on: