Email marketing’s big news story in 2024 has been the new Gmail & Yahoo sender requirements. Enforcement has been phased in gradually, but rejection rates are now increasing – fast! In this session Guy and Jay reviewed how these changes have been reshaping the email landscape.

• How have KPIs like complaint rates and bounce rates been trending? Have the changes meant improved email deliverability, or have they made it worse?
• Are compliant senders benefitting from the promised subscriber engagement dividend? Is there still time for non-compliant senders to get their houses in order?
• And is this now the new normal, or will sender requirements continue to get tougher?

Watch this webinar to have all the answers, some “hot off the presses” new data, and plenty of practical advice and guidance.