When it comes to improving deliverability and subscriber engagement, split testing is one of email marketing’s most effective tactics – but good testing takes a lot of time and thought. For example, what should be tested? How should testing be conducted? And how do you correctly measure the best outcome?
We’ve asked Charlie Wijen, Digital & CRM Specialist at Philips, Tori Garcia, Senior Email Strategist at Validity, and Laura Christensen, Senior Director of Professional Services at Validity, to discuss:
- Building blocks of successful split testing
- Why split testing is an effective tactic
- Top KPIs for measuring testing success
Hosted and moderated by Guy Hanson, this webinar will also provide the latest in email data trends.