The email landscape has been shaken up this year:
New Gmail and Yahoo sender requirements, Apple’s latest updates (inbox tabs, Apple Intelligence, and Apple Branded Mail), and the relentless march of AI. Just as deliverability grew more complex, the holiday season is almost there!
To help us make sense of it all, this State of Email webinar featured Marcel Becker, Senior Director of Product Management at Yahoo. Marcel had been instrumental in implementing the new bulk sending standards and had data to explain the impact they had on email marketing. In this episode, he dived into the latest email developments, unpacking:
- Key takeaways from Yahoo’s new bulk sender requirements and what was next
- The latest updates for Yahoo users
- His expert opinion on industry developments outside of Yahoo
- Last-minute Black Friday and holiday email tips
Plus, Danielle Gallant presented our monthly Email Analytics report, covering trends across major KPIs and advising where senders should have pivoted for maximum impact that season.
