Ensuring your promotional emails are delivered safely during peak sales season is crucial for revenue success.
But standing between your perfectly crafted messages and eager customers are mailbox providers (MBPs). These MBPs use strict criteria to determine whether your emails make it to the inbox or get filtered to spam.
So how can you stay on MBPs’ good sides?
In this episode of State of Email, Guy Hanson had an exclusive conversation with a major mailbox provider. Axelle Allouch, Head of the Anti-Abuse and Internet Security team at Orange, to reveal how mailbox providers evaluate marketing emails during high-volume sending periods and the essential practices senders must follow to achieve great deliverability.
You’ll learn:
- Proven tactics for optimizing deliverability during Black Friday and beyond
- Expert insights on disruption trends in Gmail, Yahoo, and Apple
- Exciting early findings from Orange’s participation in the new email expiration date project for carbon footprint reduction
- How Sender Certification can be an email marketer’s secret weapon
…and more!
We also covered the latest global email KPI trends and how marketers should adapt as peak season approaches.
