What happens to your marketing emails after you hit send?
In 2024, the answer is…complicated.
Factors like new mailbox provider regulations, AI, and stricter filtering algorithms make achieving consistent email deliverability a tall order.
In an environment where one in six marketing emails never reaches subscribers’ inboxes, marketers can’t just send and hope for the best.
In this episode of Inbox Insiders, Senior Email Strategist Danielle Gallant delivered practical, how-to guidance to reach more subscribers and earn more clicks and conversions.
Watch the 30 minutes on demand recording for details on:
- New research on the current state of email deliverability, including global sending volumes, inbox placement rates, clicks, opens, etc.
- Expert tactics to adapt to new anti-spam rules from Google and Yahoo
- A look at the brand-new updates to Google Postmaster Tools
- The right (and wrong) metrics to measure deliverability
- Easy steps to avoid email blocklists and common spam triggers