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The Top 5 Things Executives Should Consider When Implementing AI

Artificial intelligence (AI) is transforming industries, enabling businesses to automate tasks, enhance decision-making, and uncover new growth opportunities. However, successful AI adoption isn’t just about choosing the right technology—it requires a strong foundation of data strategy and governance. For executives leading AI initiatives, there are five critical factors to...

By Olivia Hinkle (Director, Product Marketing)

Improving Email Engagement by Understanding Negative Signals

The email industry spends a lot of time talking about best practices for reaching an engaged audience—and for good reason. But what about...

April 1, 2025

How to Update Your Salesforce Pipeline in Minutes, Not Hours

A well-maintained and accurate sales pipeline is crucial for sales reps to maximize efficiency, predict revenue, and close deals effectively. But maintaining...

March 27, 2025

How to Explain Email Sunsetting to Your Boss

Email marketing is a powerful tool for businesses. However, email programs require regular upkeep, particularly when it comes to managing unengaged subscribers.

March 20, 2025

CRMs, CDPs, ESPs, and Everest: Demystifying the Martech Stack

Marketers know that acronyms abound in the email ecosystem. In this blog post, we’re expanding beyond deliverability ABCs and diving into those of...

March 17, 2025

The Hidden Productivity Pitfalls of Salesforce List Views

Salesforce list views are essential for users who need to filter, view, and update records efficiently. However, despite their benefits, list...

February 19, 2025

Top 6 Learnings From Building My First Agentforce Agent

Agentforce has taken the Salesforce and AI world by storm, aiming to revolutionize a user’s day-to-day tasks through agentic workflows. Over...

February 10, 2025

A Marketer’s Guide to Opt-in Best Practices

Today’s email landscape is shaped by rising subscriber expectations and evolving mailbox provider (MBP) standards designed to enhance the user experience. In this environment, getting...

January 29, 2025

DMARC Adoption: A Deep Dive into the Current State of Email Authentication

Last year, Gmail and Yahoo raised the bar for email authentication by requiring sending domains to have a valid DMARC record

January 23, 2025

Agentforce: What It Is and How It Works

Salesforce's Agentforce is an intuitive and powerful platform that enables humans and AI agents to work together to drive customer success. Let's dive into...

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